However, in the post-COVID era, customers expect more personalized, quick responses than the generic ones like predefined auto responses. Customer Support Via Social Media Will Riseīrand interactions with customers isn’t something uncommon. Plus, with the upcoming monetization possibilities using YouTube Shorts, brands are likely to double down on this feature for a wider audience reach. Just like midway storytelling, this strategy comes in handy to stimulate curiosity and prompt visitors to watch corresponding long-form videos. This is probably a reflection of users moving on to short-form videos.Ĭreators who come up with Shorts are able to get more people to view their long-form videos. YouTube Shorts Kick OffĪccording to Statista, YouTube Shorts attract an average of 30 billion daily views across the world. Therefore, brands are more likely to create videos with an aspect ratio of 9:16 (full-screen) to help customers watch videos in a hassle-free way.
2023 trends social media full#
That’s clearly a sign of better customer engagement.įollowing TikTok and Instagram, YouTube and Facebook now support full screen vertical videos. In fact, vertical videos see a whooping 90% completion rate. Users love the comfort of accessing social media content on full-screen without having to flip their devices horizontally.
Full-Screen Content Will See Better Engagement However, with people beginning to do online searches on social media, you should start doing SEO for your posts so that they show up for relevant searches. Holding more than 90% of the search engine market share, Google is by far, the biggest industry player. So, will social media be the new Google? Well, at this point, I may not be surprised if a question like this pops in your head. Given the scenario, if brands want themselves to be found easily on social media, they have to optimize their posts with the right keywords. In fact, Google themselves have admitted that 40% of searches happen on social media platforms like TikTok and Instagram. Today’s users, especially youngsters, use social media platforms to perform online searches. Social Media Will Be A Destination For Online Search Plus, these videos come in handy for businesses to pitch their services real quick and crisp. With the unleashing of features like ads and business profiles, the platform is expected to be an integral part of the social media game.īusiness owners can leverage TikTok to feature short and creative videos to engage their target audience and create brand awareness. While TikTok first came up to be a platform for people, especially youngsters, to show off their dance moves and other artistic talents, it has moved beyond that. TikTok Will Still Be a Massive Hitįollowed by the hype for short videos, TikTok will secure one of the top slots in social media trends for 2023. With AI tools going mainstream, we may see new players in the market in the years to come. However, AI writing tools can’t replace human writers in terms of creativity, thought leadership and originality.īusinesses that don’t overuse AI tools and are cautious enough to maintain a human touch in their content are likely to perform better than brands that rely heavily on such tools. That said, brands are likely to leverage AI tools to get content ideas for social media. ChatGPT, for example, attracted over one million users in less than a week of its launch. AI Will Be a Game ChangerĪI writing and marketing tools like ChatGPT and Jasper.ai are gaining increasing popularity at the moment. We’ve compiled a list of top social media trends for 2023 that every marketer should follow for better engagement and improved online visibility. Top 22 Social Media Trends to Watch Out For in 2023 Sustainability and Environment Aren’t Empty Words Anymore.Inclusivity Will Continue to Be in the Limelight.The LinkedInfluencer Culture Will Flourish.Brands to Continue Investing in Influencer Marketing.User-generated Content Will Get More Impetus.Gaming Becomes the New Social Media Playground.
Integrations May Play A Major Role in Social Media User Engagement.
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